Eunoia places Netrefer as the First Affiliate Marketing Player in the Industry to have Launched a Product Leveraging AI.

Client Background

Netrefer, a leading figure in affiliate marketing, aims to maintain its position by pioneering innovative advancements in the industry, recognising the need for continuous evolution  and  differentiation.


The project aimed to address the challenges posed by legacy infrastructure within the client's organization, which resulted in performance bottlenecks and escalated cloud costs, ultimately impacting profitability.

Project Objectives

  • Reduce operational expenses by transitioning from legacy technology systems towards future-proof architectural modifications.
  • Adopt AI technologies, specifically LLMs, ensuring readiness for future technological advancements.

The Solution

By utilising Microsoft Azure services such as Event Hubs, Databricks, Azure Storage Accounts, and Azure OpenAI, the project aimed to create a state-of-the-art cloud-based data real-time data processing and robust governance features. Central to this transformation was the implementation of an AI-powered chatbot, developed using Azure OpenAI's Large Language Model (LLM), allowing users to interact with their data effortlessly through natural language queries. This approach eliminated the need for technical expertise in data extraction and analysis, enabling Netrefer to extract valuable insights efficiently and effectively.


  1. Cost Efficiency: Eunoia optimizes expenses with Azure's Pay-As-You-Go model, tailored PaaS platforms, and detailed cost monitoring.
  2. Scalability: Independently scale storage and compute resources to adapt seamlessly to changing data volumes and user needs.
  3. User Empowerment: Democratize data analysis with an AI-powered chatbot, reducing reliance on complex dashboards and specialized teams.
  4. Simplified Management: Utilize Azure and Cloud Adoption Framework for streamlined data management, enhancing efficiency and unlocking valuable insights effortlessly.
  5. Competitive Advantage: NetRefer is the first affiliate marketing player in the industry to have launched a product leveraging AI. This not only helped them meet the evolving digital landscape but also unlocks new opportunities for automation, personalisation and data-driven decision-making, making them ahead in the market.

End-User Benefits

NetRefer CoPilot AI revolutionises iGaming Affiliate Marketing, offering instant insights and support for data-driven decision-making. Powered by AI, it empowers operators to analyse affiliate data swiftly, uncovering trends, optimising campaigns, and enhancing programme performance. With reliable data at their fingertips, operators strengthen affiliate relationships and drive strategic growth confidently, ensuring sustained revenue growth.


Reduction in the Total Cost


Affiliate marketing platform to innovate with AI

The implementation of this projects is not only expected to save 20% a month in costs, but it has also placed NetRefer as the first affiliate marketing player in the industry to have launched a product leveraging AI.

- Benjamin Briffa
Chief Finance Operations Officer