Using Business Intelligence for decision support

About Hudson Holdings

Hudson Group is an international retailer and distributor primarily involved in the sport and fashion wear sectors. The Group’s head office is located in Malta but is also present through offices in Italy, Spain, Morocco, Tunisia and Algeria. Though Hudson Holdings was founded in 2006, the Group’s roots reach as far back as 1987 when the first pair of NIKE was sold in Malta

Using Business Intelligence for decision support

The Challenge

In recent years, the company experienced rapid growth, venturing into new markets and acquiring additional top brand franchises.

Customer behaviour trends are challenging to predict, especially in the constantly changing clothing retail sector. Hudson Holdings’ business model is focused on sports and fashion markets which are diverse in nature.

As the company grew, senior executives were finding it harder to manage the volume of business data. Data was stored on multiple independent databases on Excel and the compiling of reports left little time for analysis. The process still led to inaccurate information and decision-making was sometimes based on guesstimates.

The Solution

EUNOIA’s BI solution comprised a data warehouse connected to multiple sources of data from points of sale, inventory systems, footfall, excel and other inputs. The Panorama Necto was deployed as the visualisation tool to create dashboards and infographics.

The BI solution provided Hudson Holdings with a sound analytical management tool to visualise sales, profitability, and inventory for the diverse, multi-store operation across several countries.

The ability to review dashboards daily, revealing updated results and operational performance, has enabled Hudson to gain full visibility of operations and sales and providing valuable, actionable data. Hudson Holdings also established KPIs and used automated alerting, allowing for a proactive approach in identifying and addresses underperforming business areas.

With BI, the company is now able to access updated dashboards instantly and use them during management meetings which have evolved into forums for decision-making. Data is analysed instantly, issues are raised and discussed. With a full view of each brand or outlet, executives are able to understand the business or activity in greater depth, revealing insights on optimal inventory, efficiency optimisation or opportunities to improve margins and contribution.

The Benefits

EUNOIA’s BI solution helped Hudson Holdings optimise data analysis processes. Users now can explore data in a self-service environment by creating their own reports and work boards. Collaboration tools encouraged the communication improvement between different user levels enabling a more efficient decision-making process.

The Results

  • Easy access data for rapid, sound decision-making
  • Ability to react faster to changing demand
  • Full view of brands and outlets performance
  • Improved inventory and capacity management
  • Time-saving on report generation
  • Pro-active management through automated KPI alerts
  • Improved collaboration and communication


"EUNOIA’s Business Intelligence solution has proven to be a powerful analytical tool. Now we can analyse volumes of data fast and take the right decisions. The user interface is straightforward, easy to use and intuitive. Using the drill down capabilities, we identify business areas that require attention."

Peter Gauci, IT Manager